Landing Page and Lead Delivery Automation

Increasing Lead Generation and Streamlining Lead Delivery with Landing Page and Automation for ZOOM Webinar

 

Company: Richard Brown Investments

Industry: Financial Advisory Services

 

Richard Brown Investments Financial Advisors is a well-established financial advisory firm that provides comprehensive financial planning and investment management services to clients.

 

Objectives:

• Increase the number of leads generated through marketing efforts and generate ZOOM webinar attendees.
• Streamline the lead delivery process to ensure that leads are quickly and efficiently processed, automatically registered to a ZOOM webinar, an prompted to book a complimentary 1 on 1 consultation
• Improve the overall user experience for visitors to the company’s landing page

Landing Page Development:

The first step was to create a landing page specifically designed to generate leads for Richard Brown Investments. The landing page included a clear and compelling headline, engaging images, clear call to actions, and a simple form for visitors to provide their contact information. The page was optimized for paid advertisement to increase quality score and increase conversion rate.

 

Lead Delivery Automation:

Once the landing page was created, the Vision 360 Marketing implemented a lead delivery automation system to streamline the lead delivery process. The system was designed to automatically capture and register leads from the landing page into a ZOOM webinar.  After capturing the lea, the automation then delivered the appropriate webinar link to the new lead and prompt them to book a complimentary 1 on 1 consultation. This eliminated the need for manual processing and ensured that leads were quickly and efficiently processed.

 

A/B Testing:

The marketing agency also recommended A/B testing the Paid Ads to identify the most effective design and messaging elements. The team tested different headline variations, images, and CTAs to determine which elements resonated best with their audience. The results of the testing were used to make improvements to the Ads and increase its effectiveness.

 

Results:

The landing page and lead delivery automation strategy delivered impressive results for Richard Brown Investments. Lead delivery process was streamlined, reducing the time it took to process leads by 75%,

 

The increased lead generation helped to grow the business, and the streamlined lead delivery process improved the efficiency of the company. The improved user experience also helped to establish Richard Brown Investments as a professional and user-friendly provider of financial advisory services.

 

Conclusion:

The successful landing page and lead delivery automation strategy for Richard Brown Investments highlights the benefits of utilizing these tactics for businesses in the financial advisory industry. By creating a landing page specifically designed to generate leads and implementing a lead delivery automation system, Richard Brown Investments was able to increase lead generation, streamline the lead delivery process, and improve the overall user experience for visitors to the company’s website.