Driving Lead Generation with a Comprehensive Digital Advertising Campaign
Company: Richard Brown Investments
Industry: Personal Finance Services
Richard Brown Investments is a personal financial services company. Despite having a strong reputation in the Southwest Florida community, the company was not generating leads via digital marketing and advertisement. The management team understood they needed to establish their digital advertising presence and harness the power of marketing so they reached out to Vision 360 Marketing for help.
Objectives:
- Increase lead generation through marketing channels
- Create a modern landing page to complement paid advertising efforts
- Boost brand awareness among the target audience
Strategy:
The digital marketing agency recommended a comprehensive digital advertising campaign that included Google Ads, Facebook Ads, optimized landing pages, and automated lead delivery.
Google Ads:
Vision 360 Marketing conducted extensive keyword research and created targeted Google Ads campaigns to reach those interested in financial services. The ads were designed to highlight the unique features and benefits of professional financial advice and the impact in their financial well-being and were optimized for maximum click-through-rate (CTR).
Facebook Ads:
In addition to Google Ads, the agency also ran targeted Facebook Ads to reach a wider audience of potential customers. The ads were designed to create curiosity and drive traffic to landing pages to generate qualified lead. The agency used a combination of image and video ads to reach a broader audience and maximized the impact of each ad by utilizing Facebook’s advanced targeting options.
Landing Pages:
To improve conversion rate and in-line with marketing best practices, the agency created optimized landing pages for each campaign as needed. The landing pages were designed to be user-friendly and visually appealing, with clear calls-to-action (CTA) and information about the products. The agency tested and optimized the landing pages to ensure maximum conversion rates.
Automated Lead Delivery:
The agency also set up lead delivery automations to ensure the users were being guided through the journey and qualified along the way. This additionally allowed Richard Brown Investments to follow up potential leads in a timely and organized manner.
Results:
The comprehensive digital advertising campaign delivered impressive results for Richard Brown Investments.
- Month over month lead increases of 40%
- Brand awareness among the target audience increased by 20%
- The client was thrilled with the results of the campaign and the significant improvement in lead generation..
Conclusion:
Richard Brown Investments’ successful digital advertising campaign highlights the importance of a comprehensive approach to digital advertising. By utilizing Google Ads, Facebook Ads, optimized landing pages, and automated lead delivery, the company was able to drive an increased number of leads, improve ads conversion rates, and increase brand awareness among the target audience. The results demonstrate the power of a well-executed digital advertising campaign and the potential for businesses to achieve significant growth through digital marketing.
February 12, 2023